Are you looking to find out the price of a showcase website before launching your project? Prices generally range from €1,500 to over €10,000, depending on the level of customization, the desired features, and the provider you choose.
Such a wide gap makes it difficult to build a reliable budget, and many entrepreneurs postpone their project due to a lack of clear reference points.
To help you see things more clearly, this content details the real price ranges, the factors that influence the final cost, the different solutions available, and the levers you can use to optimize the budget for your digital investment.
After reading it, you will come away with a clear vision of where to invest wisely, without paying for unnecessary services.
📌 Key takeaways
- The price of a showcase website ranges from €1,500 to €8,000: expect €1,500-€3,000 for a basic template-based site, €2,500-€3,500 for a customized site with basic SEO, and €5,000 or more for premium custom development.
- The budget mainly depends on the number of pages, the design (theme or custom-made), the features, the copywriting, and the depth of SEO optimization.
- Recurring costs are added to the creation costs: domain name (€10-€30/year), hosting (€60-€300/year), and maintenance (€50-€300/month), which are essential for security and performance.
- WordPress remains the most suitable solution for a professional showcase website: €1,500 to €5,000 for creation, with an excellent balance between customization and scalability.
- The right approach: think in terms of total cost over several years rather than purchase price, and get a precise estimate for your project instead of relying on an average.
What is a brochure website and why create one?
A brochure website is a website whose main goal is to present your business, your services and your expertise, without any online sales function. Think of it as your online business card.
Unlike an e-commerce site designed with WooCommerce, for example, it does not handle shopping carts or payments: above all, it is used to generate contacts, calls and quote requests.
For a tradesperson, freelancer or small business, a brochure website is often the first step toward a credible online presence.
It reassures your prospects, showcases your expertise and complements your web visibility, alongside your social media and your Google Business Profile.
A good brochure website fulfills several functions at once:
- Present your company and your expertise: business activity (products, services, etc.), values, work, service area.
- Generate qualified leads thanks to a form, a phone number or an appointment booking tool.
- Strengthen your credibility and professionalism compared with competitors who may not be present online (this is the case for one in three small businesses, according to the Business Digital Transition Portal).
- Improve your organic search visibility (SEO), both local and national, and therefore your visibility among new prospects, in order to turn them into customers.
The showcase website, a sales tool and the foundation of any digital strategy
In practical terms, a showcase website is often the foundation of any digital strategy. Without one, it is difficult to raise awareness of your business beyond word of mouth.
A showcase website is generally distinguished from two other types of web projects:
- An e-commerce website includes a product catalog, a shopping cart, and an online payment system: its technical structure and budget are therefore naturally higher.
- A blog, on the other hand, focuses on the regular publication of editorial content, with different needs in terms of site structure and article management.
The showcase website sits between the two: it presents your business clearly and professionally, without the technical complexity of an online store.
A well-designed showcase website becomes a genuine sales tool: it qualifies your prospects before the first phone call and highlights your achievements.
Having a professional website is no longer optional, but a requirement for staying competitive.
How much does it cost to create a showcase website?
This is the central question of this content on the price of a showcase website, and the answer depends above all on the level of service chosen.
A showcase website creation project starts with a clear specification document. There are generally three main budget levels for a showcase website, from a basic site to a fully custom-built site.
| Service level | Price range | What is generally included |
| Basic showcase website | €1,500 to €3,000 | Pre-designed template, 3 to 5 pages, standard design, content provided by the client |
| Standard showcase website | €3,000 to €5,000 | Custom design, 5 to 10 pages, basic SEO, contact form, partial copywriting |
| Premium showcase website | €5,000 to €8,000 and more | Bespoke design, advanced features, full copywriting, in-depth SEO optimization, strategic support |
These amounts are provided for informational purposes only and within a broad range. They correspond to the creation price only, excluding additional costs that we detail further below.
To refine this a little further, discover a few targeted examples:
- A plumber or electrician tradesperson looking for a 4-page tradesperson website with a contact form: expect between €1,500 and €3,000.
- A law firm or consulting firm with a blog, team page and online appointment booking (see our website creation service for lawyers): between €3,000 and €4,500.
- A restaurateur wishing to present their menu and take online reservations (see our restaurant website creation service).
- A physical store wanting to present its product catalog without online sales: between €3,000 and €6,000, depending on the number of products to integrate.
The price difference between these three levels cannot be explained solely by the number of pages.
It mainly reflects the time spent on custom design, the quality of the copywriting, the depth of SEO optimization and the level of support provided.
A basic website is often based on a pre-designed model (template) that you complete yourself, whereas a unique premium website that reflects your brand brings together a project manager, designer, developer and copywriter (among others) around a detailed specification document.
The WordPress CMS (in its WordPress.org version) remains the most widely used solution for creating a professional website. It runs on more than 40% of websites around the world.
Its success can be explained by several reasons: it combines flexibility, controlled costs and ease of use for you, the end user.
It allows you to achieve a customized result without starting from a blank slate for every feature, unlike fully custom development, which is generally reserved for projects with very specific needs.
A well-built WordPress website creation makes it possible to obtain a high-performing showcase website without the costs of fully custom development.
Do you have a website project on WordPress?
Maintenance WP supports you through every stage of your project.
What factors influence the price of a showcase website?
Two showcase website projects can have significant price differences for one simple reason: each showcase website quote depends on a combination of criteria specific to your web project.
In other words, the cost of a showcase website and the website price displayed by two different providers rarely cover the same services.
Before requesting a quote, here are the main factors you should know about (those that can increase or reduce the bill):
- The size of the site (number of pages and complexity of the website structure). A 3-page site naturally costs less than a 15-page site with several sections.
- Custom design or the use of a theme. A unique visual identity, designed for your company, requires more work than a pre-designed WordPress theme, however polished it may be.
- The requested features: multi-step form, appointment booking, multilingual area, video integration, photo gallery, customer review module.
- Content writing. Entrusting the writing of your texts to a professional has a cost, but guarantees content that is optimized for SEO and pleasant to read.
- SEO optimization. A site designed for search engine optimization from the outset (audit, strategy, structure, keywords, tags, loading speed, etc.) costs more than a site delivered without any optimization.
- User experience (UX) and technical performance. A fast, well-designed mobile-friendly and accessible site requires more carefully executed web development.
- The provider’s experience and reputation. A beginner freelancer, a recognized web agency, or a no-code platform do not apply the same pricing structure.
- The specifications document. The more clearly your project is defined upstream, the more accurate the quote will be and the less likely you are to encounter unpleasant surprises along the way.
- The desired deadlines. An urgent project to be delivered within a few days requires more resources than a project planned over several weeks, which can increase the final cost.
- Maintenance and technical support included in the offer. Some providers include post-launch support in their initial price, while others bill for it separately once the site has been delivered.
A simple site, with content already written, will always remain more affordable than a site requiring advanced customization and full SEO support.
A showcase website is built a bit like a house: two structures that look identical can have very different budgets depending on the finishes, materials, and customization requested. It is exactly the same principle for a website.
Who should you choose to create your showcase website: an agency, a freelancer, or a self-service solution?
You have three options for creating your showcase website:
- The self-service solution (no-code): you do it yourself.
- The freelancer.
- The web agency.
Each one meets different needs and budgets, as you can see summarized in the table below:
| Provider type | Price range | Advantages | Limitations |
| Standalone solution (no-code): Wix, Webflow, Squarespace, etc. | €0 to €50/month | Quick to set up, controlled budget, total autonomy | Less distinctive design, limited SEO, significant personal time required, reduced scalability, dependence on the platform |
| Freelancer | €800 to €3,000 | Competitive rates, direct relationship, responsiveness, flexibility | Variable availability, fewer long-term guarantees, no multidisciplinary expertise, extended timelines in case of absence or overload |
| Web agency | €2,500 to €8,000 and up | Comprehensive 360° support, multidisciplinary expertise, continuity of service, contractual guarantees, management of complex projects, better scalability | Higher budget |
In practice, and without making it a general rule:
- A freelancer is ideal for a simple project or a controlled budget.
- An agency is recommended for a strategic or scalable project.
At Maintenance WP, a WordPress agency specializing in website creation, maintenance and SEO, we favor a tailor-made approach.
Every project begins with a listening phase in order to build a site that is truly suited to your goals, rather than just a simple assembly of pages.
Ultimately, Maintenance WP supports you in a professional and personalized way at every stage in the life of your web project.
Additional costs to plan for your showcase website
The cost of creation is only the first line of the budget to allocate to your showcase website.
Several recurring costs are added each year to keep your site online, secure and high-performing:
- The domain name, i.e. your address on the internet (e.g.: votresite.fr). Expect between €10 and €30 per year depending on the chosen extension (.fr, .com, .net).
- Hosting: from €60 to €300 per year for high-performance shared hosting. More for dedicated or very high-end solutions (cloud, VPS, etc.).
- The SSL certificate, essential for switching your site to HTTPS and securing the connection. It is often included free of charge by most hosting providers, but is sometimes billed separately.
- Maintenance: updates to the WordPress CMS and plugins, regular backups and security monitoring, generally between €50 and €300 per month depending on the level of service offered and the agency’s or freelancer’s expertise in this area. To benefit from personalized assistance or one-off technical support, also discover our dedicated service.
- Premium plugins, for specific features (advanced appointment booking, advanced forms, multilingual support, ecommerce, etc.).
- Content writing or updating, if you want to regularly enrich your site.
- Ongoing organic search optimization, if you are aiming for sustainable progress in search results (traditional engines and AI), beyond the initial SEO optimization.
Neglecting these additional costs is a common mistake: an unmaintained site becomes vulnerable to security flaws and loses performance over time.
A showcase website that loads slowly, whose plugins are no longer up to date, or that suffers a hack can lose in just a few days the credibility built up over months.
According to the annual Hiscox Cyber Readiness 2024 report, a French SME affected by a cyberattack takes an average of 23 days to resume normal activity.
Also keep in mind that your business evolves. So does your website. A few months after it goes live, you may want to:
- Create new pages.
- Add a blog.
- Integrate a booking module.
- Improve your SEO.
- Update your design.
It is therefore better to plan an annual budget for upgrades rather than waiting for a complete redesign.
A well-thought-out website from the start will often cost less to develop over time than a website built without a long-term vision.
How can you optimize the budget for your brochure website?
Reducing the cost of a brochure website does not necessarily mean choosing the cheapest offer. The main objective is to invest wisely.
A well-designed professional website can generate quote requests for several years.
Conversely, a low-cost but poorly performing website may need to be completely rebuilt a few months later.
To guide you, here are several best practices for optimizing your budget without compromising the quality of your project.
Define your needs precisely
Before even requesting a quote to find out the price of a brochure website, take the time to formalize your expectations.
In particular, ask yourself the following questions:
- What is the main objective of the website?
- How many pages will be needed?
- Which features are truly essential?
- Who will be responsible for updating the content?
- Do you want to develop your organic SEO in the medium term?
The more precise your specifications are, the more consistent and comparable the quotes will be.
Conversely, a poorly defined project often leads to back-and-forth exchanges, additional requests, and therefore a higher final cost.
Prioritize essential features
It is tempting to want to include every imaginable feature right from launch. In practice, this is not always useful.
For most businesses, a high-performing showcase website relies above all on:
- A clear presentation of the business.
- Compelling service pages.
- An effective contact form.
- Intuitive navigation.
- Good SEO optimization.
- Fast display on both desktop and mobile.
Other features (appointment booking, client area, online chat, multilingual options, etc.) can be added at a later stage, when your business truly needs them.
This approach allows you to spread your investment over time.
Prepare your content in advance
Writing the text and selecting visuals represent a significant part of a web project.
You can reduce production time and therefore the creation cost if you are able to provide:
- Your logo;
- Your graphic charter;
- Your photographs;
- Information about your company;
- A first draft of the content.
However, if you want texts optimized for natural search engine ranking or professional photographs, it is best to include these services in the budget from the outset.
Think in terms of overall cost rather than purchase price
This is undoubtedly the most important piece of advice. A cheaper quote today may ultimately cost more tomorrow. Why? Because a poorly designed website often leads to:
- A premature redesign.
- technical issues.
- Insufficient search engine ranking.
- Disappointing performance.
- Higher maintenance costs.
Conversely, a high-quality website provides a solid foundation to support the growth of your business for several years.
It is therefore a digital investment, not just a simple expense.
Compare quotes and the price of a showcase website intelligently
Do not focus solely on the amount shown on the requested quote. Also analyze:
- The services included.
- The level of customization.
- The announced deadlines.
- The maintenance conditions.
- Post-delivery support.
- The provider’s references.
Two quotes showing the same price can offer very different levels of quality.
Also ask whether the website belongs to you entirely once the project is completed, and whether you remain free to change providers in the future.
Finally, keep in mind that the best way to secure your budget is still to speak with a professional capable of accurately assessing your project.
Every business has different needs, and a personalized quote remains the only way to obtain a reliable estimate, as we offer free of charge at Maintenance WP.
Do you have a WordPress website project?
Maintenance WP supports you through every stage of your project.
Choose a partner capable of supporting you over the long term
Creating a website is only the beginning of the journey. Over time, you will probably need to:
- Publish new content.
- Develop certain features.
- Improve your visibility.
- Secure your installation.
- Benefit from technical support.
Choosing a partner who already knows your project will save you time… and often money.
FAQ: Showcase website pricing
What is the average price of a showcase website in 2026?
In 2026, the average price of a showcase website ranges from €1,000 to €4,000, across all types of providers.
A basic website created by a freelancer starts at around €800, while a premium website designed by an agency, with a custom design and advanced SEO, can easily exceed €6,000.
The right price depends above all on your actual needs: number of pages, features, level of customization, and the support you want after the site goes live.
It is therefore better to think in terms of specific needs rather than relying on an average price, which is mainly a rough estimate to help frame your thinking before requesting a quote.
How much does a WordPress showcase website cost?
A WordPress showcase website generally costs between €800 and €5,000 to create, depending on the complexity of the project. WordPress helps keep costs under control thanks to its many themes and plugins, while providing a customizable and scalable website that can adapt to your company’s growth.
Hosting, the domain name, and maintenance must also be added to this. This two-stage approach—a creation cost followed by an annual maintenance budget—is also what you will find with most professional CMS platforms on the market.
Should you choose a freelancer or an agency to create your showcase website?
It depends on your budget and expectations. A freelancer is most often suitable for a simple project with a limited budget, while a web agency offers more comprehensive overall support: design, development, SEO, copywriting, and maintenance after the site goes live.
For a professional website designed to last, an agency provides more guarantees and structured support, particularly thanks to a team able to take over if a staff member is unavailable, which a solo freelancer cannot always guarantee.
What are the annual maintenance costs for a brochure website?
Expect to pay between €500 and €3,500 per year for the maintenance of a brochure website, including hosting and domain name.
This amount covers updates to the WordPress CMS and plugins, regular backups, security monitoring, and technical support in the event of a problem.
This maintenance is essential to ensure the security, performance, and longevity of your website.
Can you create a brochure website for free?
Technically yes, thanks to free self-service solutions or trial offers, but this free option has its limits: a paid custom domain name, a design with little differentiation, restricted features, and often limited SEO.
These solutions also often impose an unprofessional address and advertising for the tool itself on your pages.
For a professional website designed to generate leads and enhance your company’s image, a minimum investment is still necessary to achieve a credible and high-performing result, in line with the image you want to convey to your prospects.
